Creating an apt and powerful marketing strategy for businesses and corporates in Kochi and across Kerala, Ormeon IT Consultants, a leading award-winning digital marketing and agency specializing in social media marketing, SEO, Google Ads adapts some unique approaches for unleashing ambitious growth and sustained brand promotion.
Ormeon, as a leading digital and social media marketing agency based in Kochi, utilizes some of the best universal practices in tune with the latest technological developments in algorithms and policies of social media to achieve the goals and objectives of the brand or businesses online.
Key to success
As a Google Partner Agency, Ormeon has earned the trust of customers. Our focus is on the customers and visitors of our client sites. We add value and stay up-to-date and in tune with the latest developments and digital trends.
We first determine the results aimed at and work towards them by evaluating various online advertising, sponsored posts, and influencer marketing strategies. All these aspects are taken into consideration while creating an actionable plan. Our team implements a powerful digital marketing strategy designed to drive results for the brand and maximize growth.
We combine various aspects like SEO and perhaps Social Media Marketing and PR, depending on the unique needs of the brand and target segment to arrive at the best strategy which is driven by our knowledge gained over the years serving clients in Kochi and across Kerala.
Our Digital Marketing Strategy combines the following aspects to help brands keep ahead of their competition.
Study of the market and competition.
The study of the ‘market’ leads to an understanding of the intangible trends and aspirations of customers. We utilize a range of tools like Google Trends to track various data on customer preferences, trending topics, popular searches, and more. This gives us a proper understanding of the customer segment we are dealing with within the context of the brand we are advertising.
Next, we analyse the competitor and their advertising. We seek to discover the gaps in their advertising and how to place our clients above theirs’ to achieve the mind-space of customers. Many options are taken into account. Should we make static ads for online or videos? Should we consider podcasting? Is there scope for live streaming? And so on.
Deciding on the channels.
Which all channels have to be selected and how much content is required to make an impact are things that have to be discussed and decided. Selecting too little or too many channels can be a problem. Too less means that you are denied broad coverage and access to opinion creation. But if too many channels are chosen, the content creation is stretched and the budgets may not allow all that work. The best way is to understand which all channels the target customer segment visits and loves. This will be a better way to reach them most effectively.
Creating engaging content.
The demographic target segment suitable and most advantageous for the client is determined. Instagram perfectly suits an ice cream desserts brand or a fried chicken outlet chain because the majority of those engaging with the channel are in the age group 18 to 34. Similar insights for every channel are taken into account.
Then we create and deliver engaging content that is compelling and likable for the target segment. The aspect that is top of our mind is that the content should be of high quality and that it should be shared among the customers and perhaps go viral. The content is designed to add value to the brand, increase awareness and lead to purchases or action that results in leads.