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Digital Marketing FAQ’S


What is digital marketing?

Digital marketing involves promoting products or services through digital channels, such as search engines, social media, email, and more.

What types of digital marketing do you offer?

We offer a range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content creation, and more.

How can digital marketing help my business?

Digital marketing can help you reach and engage with your target audience more effectively, increase your online visibility and credibility, drive traffic and leads to your website, and ultimately boost your sales and revenue.

How do you measure the success of a digital marketing campaign?

We use a range of metrics and analytics tools to track and measure the success of our digital marketing campaigns, including website traffic, click-through rates, conversion rates, ROI, and more.

How much does digital marketing cost?

The cost of digital marketing can vary depending on the specific services and strategies you require, as well as the size and complexity of your business. We offer customized pricing and packages based on your needs and budget.

How long does it take to see results from a digital marketing campaign?

The timeframe for seeing results from a digital marketing campaign can vary depending on the specific services and strategies involved, as well as other factors such as your industry and competition. We typically provide a timeline and benchmarks for our clients to help manage expectations and measure progress.

Do I need to have a website to do digital marketing?

While having a website can be a powerful tool for digital marketing, it is not always necessary. Depending on your goals and target audience, there may be other digital channels or platforms that are more effective for your business.

How do you stay up-to-date with the latest digital marketing trends and best practices?

We stay up-to-date with the latest digital marketing trends and best practices through ongoing research, training, and industry events. Our team members are experts in their respective fields and are committed to staying ahead of the curve.

Do you work with businesses in my industry?

We work with businesses in a wide range of industries, from small startups to large corporations. We pride ourselves on being able to adapt our services and strategies to meet the unique needs and challenges of each client.

How do I get started with digital marketing?

The first step to getting started with digital marketing is to schedule a consultation with one of our experts. We can discuss your goals, needs, and budget and recommend a customized strategy that will help you achieve your desired results.

What is search engine optimization (SEO)?

SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.

How does pay-per-click (PPC) advertising work?

PPC advertising involves placing targeted ads on search engine results pages and other digital platforms, and paying for each click on your ad.

What social media platforms do you recommend for businesses?

The social media platforms that are most effective for your business will depend on your industry, target audience, and goals. We can recommend and manage a customized social media strategy that meets your unique needs.

What is email marketing?

Email marketing involves sending targeted messages and promotions to your email list, with the goal of driving traffic and sales to your website.

How do you create content for digital marketing?

We use a range of tools and strategies to create compelling and relevant content for our clients, including research, analysis, writing, design, and more.

What is content marketing?

Content marketing involves creating and sharing valuable, relevant, and engaging content to attract and retain a specific target audience, with the ultimate goal of driving profitable customer action.

How do you measure the success of a digital marketing campaign?

We use a range of metrics and tools to measure the success of a digital marketing campaign, including website traffic, search engine rankings, social media engagement, lead generation, and more.

What is influencer marketing?

Influencer marketing involves partnering with influencers or individuals who have a large following on social media or other platforms, in order to promote your brand, product, or service.

How do you create a social media strategy?

We create a customized social media strategy for each client, which includes identifying target audiences, selecting relevant social media platforms, creating content calendars, and tracking metrics to ensure success.

What is retargeting?

Retargeting involves showing ads to users who have previously interacted with your website or digital content, with the goal of driving them back to your site to complete a purchase or take another desired action.

Why should I outsource digital marketing to Ormeon?

We are a full-circle digital marketing agency in Kerala, India. We have the resources and required skill set and use advanced tools to help you reach your target audience. You get everything under one roof when you outsource your digital marketing to us. SEO experts, content developers, social media marketing experts, PPC experts, YouTube Ad experts, and other experts make up our digital marketing team.

Furthermore, we serve businesses of all sizes and provide affordable digital marketing packages. So, you don’t have to do everything by yourself. Give it to us and watch the magic happen.

Can you help in shortlisting keywords for my business?

Yes. Keyword research is part of our SEO services. Our SEO experts can assist you in identifying appropriate keywords and narrowing down a list that can be used for all your online promotional activities.

Can you help in setting up my social media business accounts?

Yes. Our social media management services include the creation of social media business accounts. Our social media managers can assist you in creating professional profiles on Facebook, Twitter, LinkedIn, and YouTube. Our graphic designers can create profiles and cover images, and our content writers can write beautiful words for your company.

Do I need a website to do Search Engine Optimization?

Yes. An SEO-fit business website is essential to conduct SEO activities for your company. We can help you create a website, add engaging content, and optimize it for search engines.

Do you have standard Digital Marketing Packages I can choose from?

We understand that each company’s needs, goals, and target audience are unique. Standard packages might not meet your specific needs. We offer customized digital marketing packages after learning about your needs.

Do I need to know the basics of Digital Marketing to avail of the services?

No. We do not expect you to learn digital marketing. At every stage, our professionals are here to assist you. They will provide thorough explanations as they carry out a plan.

Web Development FAQ’S


What is web development?

Web development involves creating, designing, and maintaining websites and web applications.

What types of web development services do you offer?

We offer a range of web development services, including website design and development, e-commerce development, CMS integration, mobile app development, and more.

How can web development help my business?

Web development can help you create a professional and user-friendly website or web application that reflects your brand and meets the needs of your target audience. This can help you increase your online visibility, credibility, and engagement, and ultimately drive more traffic, leads, and sales.

How long does it take to develop a website or web application?

The timeframe for developing a website or web application can vary depending on the complexity of the project, as well as other factors such as the scope of work, client feedback, and more. We provide a timeline and milestones for our clients to help manage expectations and measure progress.

What is responsive design?

Responsive design involves creating websites and web applications that adjust to different screen sizes and devices, to ensure a seamless user experience across all platforms.

What is a content management system (CMS)?

A CMS is a software platform that allows you to manage and update your website content and design, without requiring technical expertise or coding knowledge.

What is e-commerce development?

E-commerce development involves creating online stores and shopping carts that enable businesses to sell products and services directly to customers over the internet.

What mobile app platforms do you develop for?

We can develop mobile apps for a range of platforms, including iOS, Android, and more.

What is user experience (UX) design?

UX design involves creating websites and web applications that prioritize user needs and behaviors, to ensure a seamless and satisfying user experience.

How do you ensure website security?

We use a range of tools and strategies to ensure website security, including encryption, firewalls, malware detection and removal, regular updates and backups, and more.

What is website hosting?

Website hosting involves storing and serving your website content on a server, so that it is accessible to users over the internet.

How do you ensure website speed and performance?

We use a range of tools and strategies to optimize website speed and performance, including caching, image optimization, code optimization, server configuration, and more.

What is website maintenance?

Website maintenance involves regular updates, backups, and security checks to ensure that your website is up-to-date and functioning properly.

How do you manage client feedback and revisions during the web development process?

We use a collaborative and transparent approach to web development, which includes regular check-ins, progress reports, and opportunities for client feedback and revisions. Our goal is to ensure that you are satisfied with the final product and that it meets your needs and expectations.

What is user interface (UI) design?

UI design involves creating the visual and interactive elements of a website or web application, including layouts, typography, color schemes, icons, and more.

What is website accessibility?

Website accessibility involves designing and coding websites and web applications to be usable and accessible to people with disabilities, including visual, auditory, physical, and cognitive impairments.

How do you ensure website compatibility across different browsers and devices?

We use a range of testing and optimization tools to ensure that websites and web applications function properly and look good on all major browsers and devices, including desktop and mobile devices.

What is website analytics?

Website analytics involves collecting and analyzing data about website traffic and user behavior, in order to make data-driven decisions about website design, content, and marketing.

How do you handle website redesign projects?

We use a collaborative approach to website redesign projects, which includes conducting research, defining goals and objectives, creating wireframes and prototypes, and testing and refining the final product to ensure that it meets your needs and expectations.

What is responsive design?

Responsive design is a web design approach that ensures websites and web applications are optimized for display on all devices, including desktops, laptops, tablets, and smartphones.

What is a landing page?

A landing page is a standalone web page that is specifically designed to capture leads or encourage users to take a specific action, such as filling out a form or making a purchase. Landing pages are often used in digital marketing campaigns to drive conversions.

Why should I outsource digital marketing to Ormeon?

We are a full-circle digital marketing agency in Kerala, India. We have the resources and required skill set and use advanced tools to help you reach your target audience. You get everything under one roof when you outsource your digital marketing to us. SEO experts, content developers, social media marketing experts, PPC experts, YouTube Ad experts, and other experts make up our digital marketing team.

Furthermore, we serve businesses of all sizes and provide affordable digital marketing packages. So, you don’t have to do everything by yourself. Give it to us and watch the magic happen.

Can you help in shortlisting keywords for my business?

Yes. Keyword research is part of our SEO services. Our SEO experts can assist you in identifying appropriate keywords and narrowing down a list that can be used for all your online promotional activities.

Can you help in setting up my social media business accounts?

Yes. Our social media management services include the creation of social media business accounts. Our social media managers can assist you in creating professional profiles on Facebook, Twitter, LinkedIn, and YouTube. Our graphic designers can create profiles and cover images, and our content writers can write beautiful words for your company.

Do I need a website to do Search Engine Optimization?

Yes. An SEO-fit business website is essential to conduct SEO activities for your company. We can help you create a website, add engaging content, and optimize it for search engines.

Do you have standard Digital Marketing Packages I can choose from?

We understand that each company’s needs, goals, and target audience are unique. Standard packages might not meet your specific needs. We offer customized digital marketing packages after learning about your needs.

Do I need to know the basics of Digital Marketing to avail of the services?

No. We do not expect you to learn digital marketing. At every stage, our professionals are here to assist you. They will provide thorough explanations as they carry out a plan.

Google Ads FAQ’S


What is Google Ads?

Google Ads is an online advertising platform that allows businesses to create and display ads on Google search results pages, Google Maps, YouTube, and other partner websites.

What is the difference between Google Ads and organic search results?

Organic search results are the non-paid listings that appear on Google search results pages, while Google Ads are the paid listings that appear at the top and bottom of the page.

How do you create effective Google Ads campaigns?

We use a range of techniques to create effective Google Ads campaigns, including keyword research, ad copywriting, targeting and bidding strategies, and ongoing optimization and testing.

What is a quality score in Google Ads?

A quality score is a metric used by Google to evaluate the relevance and quality of your ads, keywords, and landing pages. A higher quality score can lead to lower costs and higher ad rankings.

How much does it cost to advertise on Google Ads?

The cost of advertising on Google Ads depends on a variety of factors, including your target audience, competition for your keywords, and your ad budget and bidding strategy.

What is a conversion in Google Ads?

A conversion is a desired action that a user takes on your website or landing page, such as making a purchase, filling out a form, or calling your business. Conversion tracking allows you to measure the effectiveness of your Google Ads campaigns.

How do you optimize Google Ads campaigns?

We use a variety of optimization techniques to improve the performance of Google Ads campaigns, including adjusting bids, refining targeting and ad copy, testing landing pages, and monitoring and analyzing data.

What are Google Ads extensions?

Google Ads extensions are additional pieces of information that can be added to your ads, such as phone numbers, addresses, reviews, and site links, to provide more context and encourage clicks.

What is remarketing in Google Ads?

Remarketing involves showing ads to users who have previously interacted with your website or digital content, with the goal of driving them back to your site to complete a purchase or take another desired action.

How do you track the ROI of Google Ads campaigns?

We use a range of tracking and measurement tools to determine the return on investment (ROI) of Google Ads campaigns, including tracking conversions, revenue, and costs, and calculating metrics such as cost per acquisition (CPA) and return on ad spend (ROAS).

How long does it take to see results from a digital marketing campaign?

The timeline for seeing results from a digital marketing campaign varies depending on the specific tactics being used, as well as the goals and objectives of the campaign. Some tactics, such as search engine optimization, may take several months to show results, while others, such as pay-per-click advertising, may produce results more quickly.

What is A/B testing?

A/B testing, also known as split testing, involves creating two versions of an element, such as a landing page or ad, and testing them to determine which version performs better. This allows us to optimize digital marketing campaigns and improve overall performance.

How do you measure the ROI of digital marketing campaigns?

We use a variety of metrics and tools to measure the return on investment (ROI) of digital marketing campaigns, including website traffic, lead generation, conversion rates, revenue, and more.

What is a call-to-action (CTA)?

A call-to-action is a statement or button on a website or ad that encourages users to take a specific action, such as signing up for a newsletter, requesting a quote, or making a purchase.

How do you target specific audiences with digital marketing?

We use a variety of targeting techniques to reach specific audiences with digital marketing campaigns, including demographic targeting, geographic targeting, interest targeting, and more.

How do you optimize a website for search engines?

We use a variety of techniques to optimize websites for search engines, including keyword research, on-page optimization, technical optimization, link building, and content creation.

What is a content management system (CMS)?

A content management system is a software platform that allows website owners and administrators to create, edit, and manage website content, without requiring extensive technical knowledge.

What are Facebook Ads?

Facebook Ads are advertisements that are displayed to Facebook users on their newsfeed, in Facebook Messenger, on Instagram, and on other websites and apps in the Facebook network.

What types of Facebook Ads are there?

Facebook Ads come in several formats, including photo ads, video ads, carousel ads, slideshow ads, collection ads, and more.

How do Facebook Ads targeting work?

Facebook Ads targeting allows you to reach specific audiences based on demographic information, interests, behaviors, and more. You can create custom audiences based on your existing customer data, and use lookalike audiences to target users who share similar characteristics to your existing customers.

How do I create a Facebook Ads campaign?

To create a Facebook Ads campaign, you will need to create a Facebook Ads account, choose your objective, target audience, and budget, select your ad format, create your ad, and submit it for review.

How much does it cost to advertise on Facebook?

The cost of Facebook Ads varies depending on the competition for your target audience, the ad format, and the budget you set. You can choose to pay for your ads on a cost-per-click (CPC) or cost-per-impression (CPM) basis.

How do I measure the performance of my Facebook Ads?

You can measure the performance of your Facebook Ads using Facebook Ads Manager or other third-party tools. Metrics to track include reach, impressions, clicks, click-through rate (CTR), conversions, and cost per action (CPA).

How can I optimize my Facebook Ads for better performance?

To optimize your Facebook Ads, you can experiment with different targeting options, ad formats, ad copy, and landing pages. You can also use A/B testing to determine which variations perform best.

Can I run Facebook Ads for my local business?

Yes, Facebook Ads can be an effective way to reach local customers. You can use geographic targeting to reach users in specific locations, and use ads formats such as local awareness ads and store visit ads.

What are the benefits of advertising on Facebook?

The benefits of advertising on Facebook include the ability to reach a large audience, target specific users, measure the performance of your ads, and retarget users who have already interacted with your brand. Additionally, Facebook Ads can be relatively affordable compared to other advertising channels.

Why should I outsource digital marketing to Ormeon?

We are a full-circle digital marketing agency in Kerala, India. We have the resources and required skill set and use advanced tools to help you reach your target audience. You get everything under one roof when you outsource your digital marketing to us. SEO experts, content developers, social media marketing experts, PPC experts, YouTube Ad experts, and other experts make up our digital marketing team.

Furthermore, we serve businesses of all sizes and provide affordable digital marketing packages. So, you don’t have to do everything by yourself. Give it to us and watch the magic happen.

Can you help in shortlisting keywords for my business?

Yes. Keyword research is part of our SEO services. Our SEO experts can assist you in identifying appropriate keywords and narrowing down a list that can be used for all your online promotional activities.

Can you help in setting up my social media business accounts?

Yes. Our social media management services include the creation of social media business accounts. Our social media managers can assist you in creating professional profiles on Facebook, Twitter, LinkedIn, and YouTube. Our graphic designers can create profiles and cover images, and our content writers can write beautiful words for your company.

Do I need a website to do Search Engine Optimization?

Yes. An SEO-fit business website is essential to conduct SEO activities for your company. We can help you create a website, add engaging content, and optimize it for search engines.

Do you have standard Digital Marketing Packages I can choose from?

We understand that each company’s needs, goals, and target audience are unique. Standard packages might not meet your specific needs. We offer customized digital marketing packages after learning about your needs.

Do I need to know the basics of Digital Marketing to avail of the services?

No. We do not expect you to learn digital marketing. At every stage, our professionals are here to assist you. They will provide thorough explanations as they carry out a plan.

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