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Digital Marketing  Workshop for Business Owners

Join Our Digital Marketing workshop

Topics Covered: Google Ads, Youtube, SEO, Meta Ads, Social media Management, AI

Date: 17-05-2025

Place: Hotel Dass Continental

  • To Boost Your Online Sales
  • Establish Your Brand Value
  • Reach to Maximum Audience
  • Generate Online Leads

+919447214688

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Digital Marketing Workshop Agenda


Time: 9:00 AM – 6:00 PM
Format: Full-Day In-Person Event
Audience: Business Owners, Ecommerce Founders, Marketing Professionals, Startup Teams
Includes: Certification, Lunch & Tea Breaks, Networking Opportunities

9:00 AM – 9:30 AM | Registration & Networking

Kickstart your day with a hot beverage and meaningful conversations. Meet fellow attendees, speakers, and potential collaborators.

9:30 AM – 10:00 AM | Opening Keynote: The Future of Ecommerce Marketing

Explore the evolving ecommerce landscape. Discover what’s next in digital commerce, including AI trends, omnichannel experiences, and customer behavior shifts.
Speaker: [Keynote Speaker Name]

10:00 AM – 11:00 AM | Module 1: Deep Dive into Ecommerce Models & Platforms

Understand different ecommerce models (B2C, B2B, DTC, Marketplace) and how to choose the right tech stack.
Topics Covered:
  • Shopify, WooCommerce, Magento, and emerging platforms

  • Dropshipping vs. Inventory vs. Subscription models

  • Building scalable ecommerce foundations

11:00 AM – 11:15 AM | Tea & Networking Break

Grab refreshments, share ideas, and connect with peers.

11:15 AM – 12:15 PM | Module 2: Google Ads for Product Visibility

Drive high-intent traffic using Google Ads. Master campaign structure, product feeds, and conversion tracking.
Topics Covered:
  • Google Shopping & Performance Max Campaigns

  • Smart Bidding Strategies

  • Google Merchant Center Setup

  • Ad Optimization Tips

12:15 PM – 1:15 PM | Module 2.5: SEO Strategies for Ecommerce Success

Get your products discovered organically. Learn on-page SEO, technical optimizations, and content strategy tailored for ecommerce.
Topics Covered:
  • Product Page & Category Page Optimization

  • Schema Markup & Core Web Vitals

  • Blogging for Traffic & Trust

  • SEO Tools & Audit Templates

1:15 PM – 2:00 PM | Lunch Break (Buffet Provided)

Relax, refuel, and chat over lunch.

2:00 PM – 3:00 PM | Module 3: Meta & Social Media Advertising for Ecommerce

Harness the power of Meta Ads (Facebook & Instagram) to drive traffic, boost sales, and scale your brand.
Topics Covered:
  • Campaign Structure & Audience Targeting

  • Retargeting & Lookalike Strategies

  • Creative That Converts

  • Product Catalog Setup & DPA Ads

3:00 PM – 4:15 PM | Module 4: AI Tools & Influencer Marketing for Product Growth

Explore the synergy between AI tools and influencer strategies for ecommerce growth.
Topics Covered:
  • AI Tools for Content Creation, Product Descriptions, and Ad Copy

  • Identifying Micro-Influencers for Niche Brands

  • Affiliate & Ambassador Programs

  • UGC & Authentic Promotion Strategies

4:30 PM – 5:30 PM | Module 5: Ecommerce Marketing Automation & Retention

Build systems that sell while you sleep. Learn to nurture leads, recover carts, and drive repeat purchases.
Topics Covered:
  • Email & SMS Automation

  • Abandoned Cart Flows

  • Customer Segmentation

  • Loyalty Programs & CRMs

5:30 PM – 6:00 PM | Closing Remarks, Q&A, & Certification Ceremony

Wrap up the day with final insights, audience questions, and a proud moment—certificate distribution. Capture the moment, network one last time, and walk away ready to implement what you’ve learned.

Our SEO Services


When developing a keyword strategy, we use a number of tools to conduct keyword research alongside years’ of knowledge and experience to identify the most valuable keywords for your business. Identifying keywords with the best combination of search volume, relevance and ranking potential is where our keyword audit starts.

Ranking on page 1, appearing in the Knowledge Graph and gaining rich snippets requires a detailed SEO content strategy. Everything from header tag optimisation to internal link anchor text and schema mark-up needs to be considered.

Creating great content is one thing, but ensuring Googlebot can crawl, interpret and index it efficiently is another! We use tools such as Screaming Frog to crawl and audit your site, digging deep into the technical setup to ensure you’re not shooting yourself in the foot! Learn more about our technical SEO site audit process here.

Like it or not, backlinks are still an important part of Google’s algorithm. We use various strategies and tools such as Majestic to research and analyse competitor backlink profiles, identify opportunities and build the right backlinks which build authority in the right places on your website.

For businesses operating in a local area, or with multiple office locations, ranking in the local listings is of key importance. Success is measured by increasing visibility in specific geographical locations and driving customers ‘near you’ to your website.

If you want us to look at your website as a whole and provide you with a detailed report and actionable insights, our audits are for you. We analyse the SERP landscape, competitor activity, keyword strategy or just dig deep into your website’s performance to outline your next steps and set you up with plan of action for search engine domination!

Whether it’s a domain, design or platform migration, there is always the risk of losing organic traffic. We can mitigate that risk using tools such as Search Console to sense check proposed sitemaps and redirects, SEMRush to analyse the keyword approach, Google Analytics to assess current performance and Screaming Frog to identify potential technical issues.

Our SEO ROI model allows us to predict the value of our services to your business, giving you absolute confidence in the strategy. We look at search volume potential, organic position based CTR’s and your website’s conversion rate to forecast the impact of a specific SEO campaign and get a view of what we can achieve.

You can register online or contact Abhilash

If you want to evolve your digital performance and learn more about how our SEO services can help, get in touch with the team today.

+91 73566 22666
Book Online
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OUR COMPANY

Why to Attend

  • Comprehensive and interactive
  • Demonstrations and exercises
  • Simple and easy to understand
  • Case study of successful strategies
  • Question and answer sessions
Get your free Proposal

Why is SEO Important?

SEO has importance in many ways. Have you seen the top websites shown above the search results with a yellow ‘ad’ tag? The owners of those sites are constantly paying money to Google via Adwords for making them stay there forever. But the art of topping search engine results organically without paying constant money is termed as SEO.
Now, let me tell you the benefits of SEO.

Exposure

Imagine that you are running a hotel in Mumbai. Obviously, there will be people who look for ‘best hotels in Mumbai’ in Google. Can you imagine the brand recognition you will be getting if you manage to top the search results for that keyword?.

Sales

The ultimate aim of any business is to make revenue via sales be it product or service, right? In this digital era, people rely on the internet for everything. So it is evident that they search in the web before they buy anything. Just bring the previous example I told you in your mind. You can get a lot of business if you get the top position for any commercially potential keyword. I think you are already convinced. So, I am not going to list the unlimited benefits of SEO.

Key Takeaways

  • Comprehensive and interactive
  • Demonstrations and exercises
  • Simple and easy to understand
  • Case study of successful strategies
  • Question and answer sessions
Get your free Proposal
OUR COMPANY
Digital -Marketing Services

Why is SEO Important?

SEO has importance in many ways. Have you seen the top websites shown above the search results with a yellow ‘ad’ tag? The owners of those sites are constantly paying money to Google via Adwords for making them stay there forever. But the art of topping search engine results organically without paying constant money is termed as SEO.
Now, let me tell you the benefits of SEO.

Exposure

Imagine that you are running a hotel in Mumbai. Obviously, there will be people who look for ‘best hotels in Mumbai’ in Google. Can you imagine the brand recognition you will be getting if you manage to top the search results for that keyword?.

Sales

The ultimate aim of any business is to make revenue via sales be it product or service, right? In this digital era, people rely on the internet for everything. So it is evident that they search in the web before they buy anything. Just bring the previous example I told you in your mind. You can get a lot of business if you get the top position for any commercially potential keyword. I think you are already convinced. So, I am not going to list the unlimited benefits of SEO.

Speakers

Bobit Thomas

Director & Business Analyst

He has over 18 years’ experience in Ecommerce and E-business. As a Google Certified Analyst and an expert in Search and Social Media Platforms, he is recognized as a leading digital marketing expert and trainer with extensive knowledge of existing and emerging social media platforms.


Abilash E Nair

Co-Founder & Project Manager

With over 10 years’ experience in Mobile App development, software programming, digital marketing and training, he has vast social media skills, handles web and development projects and executes them to perfection. He leads the design and development team at Ormeon.


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